This two-panel conference will focus on data privacy issues in the marketplace, with a particular focus on the tension between the consumer’s right to privacy and the benefits provided by big data to both consumers and businesses. With today’s technology, corporations are constantly accessing data about their consumers—big businesses are buying data from third parties and apps are continually collecting information from users. This data allows companies to provide their customers with more targeted advertisements, information, services, and products. Such practices, while providing benefits to both consumers and the marketplace at large, raise critical questions about the individual’s right to privacy. We will explore the trade-offs between such data collection to encourage business growth and the consumer’s expectation of privacy.
Approved for 3.5 CLE credits in the area of professional practice, this event is appropriate for both newly admitted and experienced attorneys.